12/17/2022 0 Comments Jay z the black album last album![]() Another narrative around the record, “12 tracks, 12 producers”, was abandoned to ensure the integrity of the project. This plan was quickly discarded (though it was re-upped and tweaked for 2017’s 4:44), though the commitment to the purity of the art and the message wasn’t lost. No cover art, no magazine ads, no commercials, nothing one day the album would just appear on the shelves and the buzz would build organically”. The Black Album, in Jay’s words (via autobiography Decoded), would drop with “absolutely no promotion. Blige was on Jay’s debut Reasonable Doubt, and no rapper was above either a Jay-Z collaboration or a Jay-Z beef. On that journey, he’d cultivated not only his own record label, Roc-A-Fella Records, but a list of collaborators and admirers of the highest echelon. In the lead up to Jay-Z’s final solo record, 2003’s The Black Album, no-one could or would deny the swathe he’d cut through the hip-hop landscape in 7 short years. I just felt like, it being the last album, that I wanted to do it by myself. For the first time ever, here are the numbers to cement the album’s legacy forever. The Black Album was meant to be the climax of Jay’s career, a raw and personal record with minimal features. Fifteen years ago, Jay-Z announced that he was leaving hip-hop: but only on his own terms and with his own voice.
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